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The Missing Piece in the Puzzle for Your Dream StartupTo suggest a correction please Login

persona mandala

Guest Post by Satya Neerupudi

 

Solution: Sales fixes everything – Guy Kawasaki

 

Startup Mantra: Focus on sales.

 

Good team mix: Who can Make it, Sell it and Collect it.

 

Marketing is free: Facebook, YouTube, Printerest, Instagram, Twitter, Google+, LinkedIn, Blogging.

 

Startup or an established company must have customers and sales, this is the life blood of a company.

 

As soon as you defined your USP – Unique Selling Point of a product, you must look around to find the customers who can buy your solution.

 

You can’t go blind in search of the customers and it requires unique method called sales process.

 

This includes identify the right prospect, make a sale and get the money!

 

Most of the startups want to find more customers, but they fail to find real paying customers due to lack of

 

  1. Customer persona (Your ideal customer)
  2. Sales process

 

Customer persona and sales process are interlinked and they must go together, successful sales people have these two items in their head 24X7.

 

Customer persona gives an identification and key to find the right leads and qualify them to be coming long lasting customers.

 

Without a customer persona it id difficult to find customers, it’s so hard and company will tumble to get customers.

 

Each product must be linked to a right customer persona.

 

Customer persona is like imaging a gold nuggets while mining for the gold.

 

It is very obvious that “ What You See Is What You Get”.

 

A Vague customer persona will give a vague results in sales. Before defining a product or solution to a problem, it is important to identify the typical target client with the problem you are going to solve.

 

The customer persona must be simple and it will help you to segment them for each product offering.

 

Name the persona : Joe

Age : 34

Gender : male

Life Style : lives in an apartment

Behaviour

Demographic

 

What problem Mr. Russel is going to solve ?

What Products they are using currently to solve the problem ?

What kind of information they are searching ?

 

 

Sales process :

 

 

Once you have defined the persona and segment them to fit into your solution offerings, then it is easy reach them and deliver the marketing message.

 

Inbound marketing the new strategy to generate the leads, qualify the leads, help them, delight and get promotes.

 

Qualifying the leads is an important process of sales, which will save time and money.

 

Cold prospects are those people not aware your company or your product.

 

Warm prospects are people you met them and they may aware of your product ?

 

Hot prospects are qualified leads through BANT process, you need to follow them and close the sales.

 

 

A simple qualifying process called BANT framework which can be applied for B2C or B2B:

 

B : Budget, buying capacity of the individual or enterprise.

A: Authority, Are you talking to the right person who can sign a check or use their card.

N: Need, Is there an urgent or immediate need or pain to be treated.

T: Time, When they are ready to buy.

 

Now a days every one goes on Google and finds more information they need, you need to think beyond BANT process to make sales happen.

 

Based on your customer persona and their psychological behaviour of the buying decision need to be understood.

 

Each sales stage have different mental status for these prospects and sale people should behave accordingly and take action move them through sales cycle.

 

Your solution must be answered to a customer problem, sales process must run the potential client with his mental status to choose you product.

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Suggestion 59(-)
Original text run the potential client with his mental status to choose you product.
Suggested correction run the potential client with his mental status to choose you product.
Explanation ...take into account the potential client\'s persona and fill the customers\' needs so they will choose your product or service.
Error type Nonsensical
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Suggestion 58(-)
Original text problem, sales process
Suggested correction problem. The sales process...
Explanation run-on sentence
Error type Punctuation
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Suggestion 57(-)
Original text be answered to
Suggested correction answer
Error type Wordiness
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Suggestion 56(-)
Original text Each sales stage have different mental status for these prospects and sale people should behave accordingly and take action move them through sales cycle.
Suggested correction Each step in the sales funnel can have a different type of behaviour for your prospects. Sales people should act according to the BANT and take action to move each customer through sales cycle according to the individual\\\'s needs.
Error type Nonsensical
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Suggestion 55(-)
Original text Based on your customer persona and their psychological behaviour of the buying decision need to be understood.
Suggested correction In short, you need to understand the buying behaviour and the persona of your customer.
Error type Nonsensical
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Suggestion 54(-)
Original text need, you
Suggested correction need, so you
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Suggestion 53(-)
Original text information they
Suggested correction ...information than they...
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Suggestion 52(-)
Original text Now a days every one
Suggested correction Nowadays everyone
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Suggestion 51(-)
Original text B : Budget, buying capacity of the individual or enterprise. A: Authority, Are you talking to the right person who can sign a check or use their card. N: Need, Is there an urgent or immediate need or pain to be treated. T: Time, When they are ready to buy.
Suggested correction B : Budget. Find out the buying capacity of the individual or enterprise. A: Authority. Are you talking to the right person who can sign a check or use their card to pay for your product or service? N: Need. Is there an urgent or immediate need or pain to be treated? T: Time. When is the customer ready to buy?
Error type Wordiness
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Suggestion 50(-)
Original text A simple qualifying process called BANT framework which can be applied for B2C or B2B:
Suggested correction Here is how you can apply the BANT framework to B2C or B2B: (Business to Customer or Business to Business)
Error type Wordiness
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Suggestion 49(-)
Original text Hot prospects are qualified leads through BANT process, you need to follow them and close the sales.
Suggested correction Hot prospects are qualified leads. Through a process explained below, known as BANT, you need to follow up with them and close the sale.
Error type Nonsensical
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Suggestion 48(-)
Original text Warm prospects are people you met them and they may aware of your product ?
Suggested correction Warm prospects are people you know who may be aware of your product.
Error type Nonsensical
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Suggestion 47(-)
Original text people not aware
Suggested correction who are not aware
Error type Grammar
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Suggestion 46(-)
Original text Qualifying the leads
Suggested correction Qualifying leads
Explanation no need for the article
Error type Idiomatic expression
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Suggestion 45(-)
Original text generate the leads, qualify the leads, help them, delight and get promotes.
Suggested correction generate the leads, qualify the leads, help them, delight and get promotes.
Explanation ...generate leads, qualify lead, help customers, satisfy customers and get customers to promote your product or service.
Error type Nonsensical
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Suggestion 44(-)
Original text Inbound marketing the new strategy to
Suggested correction Inbound marketing is the new strategy to...
Explanation missing the verb
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Suggestion 43(-)
Original text they are searching ?
Suggested correction are they looking for?
Explanation place the verb first, then noun to form a question
Error type Syntax
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Suggestion 42(-)
Original text they are
Suggested correction are they
Explanation place the verb first, then the noun for a typical question structure
Error type Syntax
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Suggestion 41(-)
Original text What problem Mr. Russel is going to solve ?
Suggested correction What problem is Mr. Russel going to solve ?
Explanation place the verb before the noun for a typical formation of a question
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Suggestion 40(-)
Original text the gold.
Suggested correction gold
Explanation mining for gold there is no need for an article
Error type Idiomatic expression
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Suggestion 39(-)
Original text a
Suggested correction ..imagining gold nuggets...
Explanation do not use an article here \'a\' is single and \'nuggets\' are plural
Error type Grammar
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Suggestion 38(-)
Original text a
Suggested correction the
Explanation Use the definite article \'the\' rather than the indefinite article \'a\' because you are referring to a specific customer.
Error type Logic
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Suggestion 37(-)
Original text and company will tumble to get customers.
Suggested correction ...that without a persona a company will struggle to get customers.
Explanation tumble is not the right word struggle works well in this context
Error type Nonsensical
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Suggestion 36(-)
Original text customers, it’s
Suggested correction customers. It\\\'s
Explanation run-on sentence
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Suggestion 35(-)
Original text id
Suggested correction is
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Suggestion 34(-)
Original text long lasting
Suggested correction long-lasting
Explanation use a hyphen to link two words together so it acts as an adjective
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Suggestion 33(-)
Original text qualify
Suggested correction qualifying
Explanation -ing verbs act as nouns
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Suggestion 32(-)
Original text find
Suggested correction finding
Explanation -ing verbs act as nouns
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Suggestion 31(-)
Original text and key
Suggested correction ...and is the key...
Explanation missing a verb and an article
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Suggestion 30(-)
Original text be coming
Suggested correction becoming
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Suggestion 29(-)
Original text lack of
Suggested correction a lack of:
Explanation use an article and a colon.. get ready to list something
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Suggestion 28(-)
Original text prospect, make
Suggested correction ... prospect. Make...
Explanation avoid run-on sentences you can use a semi-colon or a period but not a comma
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Suggestion 27(-)
Original text identify
Suggested correction identifying
Explanation -ing verbs act like nouns
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Suggestion 26(-)
Original text and it requires unique method called sales process.
Suggested correction It requires a unique method called the sales process.
Explanation start a new sentence use articles: \'a\' the indefinite article is general and \'the\' the definite article is specific
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Suggestion 25(-)
Original text blind
Suggested correction blindly
Explanation use an adverb to describe the verb -- adjectives are to describe nouns
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Suggestion 24(-)
Original text this
Suggested correction This...
Explanation start a new sentence
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Suggestion 23(-)
Original text company must have customers and sales,
Suggested correction your company must have customers and sales.
Explanation this was a run-on sentence
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Suggestion 22(-)
Original text Startup or an established company
Suggested correction Whether you are a startup or an established company...
Explanation This was a sentence fragment
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